Tell Me Your Story is a powerful platform that allows anyone with computer access to write and share stories about anything, including travel. Just like any other website, the best listings, on Tell Me Your Story, are optimized for search engines. Search Engine Optimization is the key to ranking your listing and ensuring it gets traffic. The following information will explain the guidelines for creating a good listing that is SEO optimized.

What is SEO?

Search Engine Optimization, or SEO, involves creating web pages that are more inviting for search engines in order to boost site traffic. Search engines use a wide variety of components to rank pages and websites. When it comes to content creation, SEO writing refers to using targeted, specific words or phrases commonly known as keyword phrases, or simply, keywords. Keywords are used by search engines to not only find but also rank websites.

How Should a “Tell Me Your Story” Listing Look?

As with any piece of writing, a travel listing for Tell Me Your Story should follow some simple guidelines. Let’s take a look at the required components for a good listing that is SEO optimized.

Tour Title

The title of a web page is intended to be a concise and accurate description of the content on the page. The title should include 60 characters or fewer, and also contain the keyword or keyword phrase. Beware of titles that are too long, as search engines such as Google has a limit to the number of characters visible to the potential visitor.

Personal Highlights

This section is a great place to write a quick snippet about the best part of a trip or place that was visited. It’s best to keep this section to a maximum of 160 characters, as it’s meant to provide highlights to the reader. The reader will have to keep reading to learn more, which helps reduce the bounce rate for a website. The bounce rate is the length of time readers spend on a site. A lower bounce rate is a component of SEO, and when managed correctly can help a page rank better.

Location

This section of the listing is used to detail the location that was visited. Introduce the city or country to the reader, and explain what it was like visiting the location. Include as many or few words as required to get the point across.

Why Would You Recommend this Tour to Other Travelers?

Recommendations should be limited to 160 characters. It’s important to remain concise, but make sure the reason why you would recommend the tour is clear.

Activity

Use this section to explain the activity or activities experienced during the trip. This is a great section to go into detail about all the fun things you encountered, as well as all the activities you would suggest for other travelers.

Tour Operator Name

Be sure to include the name of the tour operator. This will help readers who are in the planning phase to find a good tour operator.

Tour Operator Guide

Another useful piece of information that you must include is the tour operator guide’s name. This will not only help you remember the person responsible for helping create a great tour, but it will also give readers the chance to request the person if they think the guide will be a good fit for them as well.

Start to End

Include the tour hours and days that they are available. Again, this is great information for those planning a trip to the same place. If potential visitors are trying to plan different tours for each day, having the times and days of operation will help them fit this tour in their itinerary.

Meeting Point

The next aspect of the listing is the meeting point. Detail where the tour began and where everyone met up to begin the journey.

Category

Include the category of the tour. For example, did you go diving, hiking, horseback riding, or just plain sightseeing?

Price

The next section should detail the price of the tour. Be sure to include details such as if the tour was all-inclusive or if there were other components that required additional money. If your price included coupons or other discounts it’s a great idea to also pass this information along to the reader.

Video

Be sure to film your selected activity using your smartphone, action camera, or quality video-shooting camera. Once the tour is over, ask your tour guide if you can share your video and experiences on the Tell Me Your Story platform. It’s best to keep your videos under two minutes for uploading to YouTube.

Three Photos

Finally, add three photos that are SEO optimized. Photos that are SEO optimized provide contextual information to search engines. Also, images that are optimized can decrease page loading times which in turn can increase rankings for search engines and user engagement. The easiest way to optimize photos is to deliver high-quality photos that are the correct format, resolution, and size. Perhaps the most important part is labeling the image correctly using the Image ALT description, as this allows search engine crawlers to read and understand the context.

What are you waiting for? Register yourself on the Tell Me Your Story platform and begin sharing your travel stories with the World today!